Knoxville Historic District
Holleroo wouldn’t be Holleroo without the local businesses, makers, and community groups that bring the streets to life. We’re looking for a fun mix of artists, retailers, organizations, and other vendors to join us in Happy Holler on May 1, 2027.
If you’ve got something cool to sell, or something worth sharing with the community, we’d love to hear from you. Complete the vendor registration form to reserve your spot and be part of the Holleroo festivities.
P.S. this year we are only accepting food vendors of the dessert variety(ice cream, candy, etc.
The Vols may be playing away tomorrow, but it’s time to start making plans for the biggest Saturday of the season: Tennessee vs. Alabama. 🍊🏈
Molley the Trolley will take you from Happy Holler to Neyland Stadium and bring you right back after the game, no game day parking headache required.
Once you’re back in the Holler, head to @theblackdogknoxville for pizza and a cold beer. 🍕🍻
Adults: $20 RT | Kids (6–10): $10 RT | 5 & under: free
Season pass: $120
Grab your seat at the link in our story.
Going to the Tennessee vs. Kennesaw State game tomorrow? 🍊🏈
Hop in the Holler and trolley on over to @centralflatsntaps for your pre-game plans, then come right back after the final whistle.
They’re open 11am–2am, so whether you’re grabbing a drink before kickoff or keeping the game day going afterward, we’ve got you covered.
Skip the game day parking headache. Hop in the Holler and we’ll see you at Central Flats & Taps! 🍻
Gameday just got easier. 🍊🚋
Molley the Trolley is rolling for every UT home game, hop on and skip the parking headache, because the real party’s waiting for you in the Holler.
Adults: $20 RT | Kids (6-10): $10 RT | 5 & under: free*
Season pass: $120
Scan the QR to grab your seat, see y’all in the Holler. 🧡
*Must be accompanied by a paying adult
Join us Saturday, May 9th, for our 3rd Annual Holleroo, a celebration of community in the Happy Holler, featuring derby races, live music, local vendors, and more.
Visit the link in our bio to learn more!
It’s better in the Happy Holler.
Our newest Happy Holler neighbor is officially open!!
@theblackdogknoxville opened their doors Monday, February 23rd, serving up killer gastropub bites, craft cocktails, and Black Dog brews. This 70s inspired neighborhood brewery is destined to be one of your new go-tos.
We love supporting our neighbors… but never forget, it’s always better in the Happy Holler. 😉
